Email Marketing Do's And Don'ts Infographic

One of the most effective forms of marketing in business is email. It's not easy, but it's worth the effort. Studies consistently show that emailing a subscriber base regularly results in revenue over time. 

Email Marketing Do's

Sign-up forms that require subscribers to opt-in to receive your emails are the best way to build your email list.

Send your welcome email right after they subscribe.

Pre-header text provides more context to your message and encourages readers to open your email.

Based on the interests of your audience or where they are in the buying process, you can segment your list. 

Personalization increases your email's chances of being opened.

To increase your emails' chances of being opened, send them based on your subscribers' time zones.

Be sure every element of your email is in tip-top shape before you send it.

Improve your future email campaigns and customer engagement by using your reporting.

Email Marketing Don'ts

Buy an email list

After they've signed up, make new subscribers wait to hear from you.

Forget pre-header text.

Email every subscriber the same message.

Send a generic email.

Send them all at the same time.

Send your email without doing a through check for typos, broken links, and other errors.

Ignore email marketing reports and analytics